When you live on an island that's considered a slice of paradise,
it's easy to find inspiration as an artist and designer, explains
Stefanie Wolf, whose tile jewelry has taken Martha's Vineyard by storm.
She
cites the colors of the ocean and the sky, the myriad of natural
materials: sea glass, shell, sand, clay, and stone, the local
characters, and stream of visitors from all over the globe as jumping
off points for her Trilogy collection.
"The Vineyard is my home
and my inspiration and part of the story of my design," she said.
"People wait and work hard for their vacation time on M.V. I always want
my jewelry to symbolize the magic of their visit, a tangible reminder
of the Island."
But sometimes when you want a fresh perspective
you have to get "off the rock." Ms. Wolf considered taking her jewelry
to a big city trade show for several years but was daunted by the idea
of designing a booth that could be packed into a car and the trek: "I've
always wanted to expand my wholesale channel, as a business woman I'm
excited by growth and new challenges and always looking for a way to
sustain my business and my employees during the off-season. But I kept
thinking, it's impossible to ship a whole booth off Island, and to do a
giant trade show by myself."
A cousin, also in the design
business, pushed her to register for a winter trade show at the Javits
Center in New York City, and suddenly another layer of Martha's Vineyard
magic unfolded for the jeweler. "Friends began volunteering to help
make this happen, from designing the booth, to volunteering trucks and
materials, packing the car, to coming with me to New York to work the
show,We sell bestsmartcard and
different kind of laboratory equipment in us." Ms. Wolf said. "I didn't
even ask, because all my friends have small children, jobs, partners,
very busy lives. I couldn't offer anything but vague compensation, but
they insisted.You must not use the stonecarving without being trained."
Feeling
bolstered and empowered, she and a car packed to bursting with jewelry
and Sono cardboard constructions tubes (used by builders to pour
concrete), brought both for storage and jewelry display, and four
Vineyard friends left the Island on a raw, bleak January morning. "We
came by car, bus,Choose from the largest selection of turquoisebeads in
the world. boat, and train," she recalled. "We shared hotel beds,
worked our tails off from early in the morning until the close of each
day, then ate ethnic food late at night. I wasn't sure we'd need all
these bodies in my tiny 8- by 10-foot booth, but it was jamming every
day of the show. I wrote their families thank you notes, and cried with
gratitude. I'd never experienced this kind of friendship.You Can Buy
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Ms.
Wolf expanded her wholesale channel exponentially, adding clients like
the National Gallery in Washington, D.C., the Art Institute of Chicago,
and the Museum of Art & Design in New York as well as clothing
stores and gift boutiques across the country. "It was incredible to be
in New York," Ms. Wolf said. "I fell in love with the city again. The
energy is shocking and surprising. And here we were in the hubbub of
Javits representing the Vineyard. We even wore heels and makeup."
On
returning home, Ms. Wolf had some big orders to fill and little time to
breathe and settle. New York was a success and wholesale continued to
grow for her business. As summer approached she found herself wanting to
reconnect with her retail customers. "I really love talking about my
pieces to individual customers, helping them try stuff on, getting their
feedback, seeing how the pieces look and feel on real women," she
said.
"I remembered my early days in San Francisco, when I
didn't have my own studio space and I did a lot of trunk shows. Trunk
shows are fun. It's personalized, hands-on shopping with cocktails
involved."
Her friends, chef Kevin and Suzanna Crowell, owners
of Dtente Restaurant in Edgartown, had recently bought The Sweet Life
Caf in Oak Bluffs, and were in the process of redesigning the menu and
space with the help of chef Carlos Montoya.
"I've always been in
love with Kevin and Carlos's way of cooking and working with food," Ms.
Wolf said. "It's very intuitive, creative, hand-crafted, and locally
sourced. I felt like there is a synchronicity with the way I design my
jewelry. I approached them about hosting a trunk show and they said
yes."
The Sweet Life Caf, given a new look and new life by the
Crowell family, also seemed the perfect venue to share her new
collection, called Patina. "This collection is about taking the old, and
making it new," she said. "Resurrecting something that seemed to have
been forgotten and turning it into something precious."
Her
off-Island adventures had taken her to several old jewelry warehouses,
where she found herself digging through musty, moldy boxes of antique
chains, findings, and lockets and other "amazing random things.
"I'd
been the queen of bead and tile and suddenly metal was really speaking
to me. My hands were black from the process of unpacking these bins. I
bought boxes of weird stuff like this disco-belt, and these tiny
lockets. Everything was sitting around my studio for months while I was
thinking about it, dreaming about it, incubating some sort of idea."
One
day she started drilling holes in the metal and wearing the pieces out.
People wanted the jewelry and the Patina collection was born.
"We
live in a fast-paced world," said the artist. "There is something shiny
and new every second. This collection is about treasuring the old,
salvaging it, giving new life and meaning to something that might have
been dusty and forgotten in the corner, and seeing the beauty and deep
meaning in that gesture."
One of her favorite new pieces is
being called The Phoenix, because she literally pulled the beautiful
scalloped brass discs out of a pile of trash. Appreciating and fighting
for the old,Shop for the largest selection of windturbine at
everyday low prices. seeing the meaning in tradition, and not being
afraid of the new seems to be the mantra of Ms. Wolf, as well as the
secret to her success.
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